PRODUCER
HOMEPAGE
Producer Cheat Sheet
Father & Son · Petrol to Electric
One day. One story. Hero film first — then everything else. Protect the light, protect the silence, protect the sunset.
Core Objective
The Brief, in One Sentence
A 60–90 second father-son story — horizontal and vertical — tracing the emotional shift from petrol familiarity to electric confidence.
What This Film Is
  • Cinematic lighting throughout
  • Smooth, naturalistic movement
  • Authentic father-son interactions
  • A clear petrol-vs-EV silence contrast
Producer's Core Mandate
  • Protect the emotional spine
  • Guard the light schedule
  • Keep driveway scenes moving
  • Never sacrifice sunset for pickups
Deliverables
What We're Here to Capture
Priority 1 — Hero Film
The structural beats of the script. These cannot be lost, compressed, or skipped.
Priority 2 — Social Support
Vertical-safe pickups, detail inserts, and reaction shots that serve the reels.
Bonus — Nice to Have
Extra beauty shots, lifestyle inserts, alternate vertical moments. Only if time allows.

Rule: Social pickups never interrupt hero coverage. Hero story first. Reels second. Sunset protected.
Shoot Priority
Must-Not-Lose Shots
These are the structural bones of the campaign. Every one of these must be in the can before the day wraps.
Driveway Opener
Father with petrol car, idling. Son entrance. Wide master first.
EV3 Reveal
Pan to charging EV3. Do not reveal early in other frames.
"Quiet Cars" Exchange
First emotional crack. Skepticism meets soft pushback.
Father Into the EV3
The pause matters. Do not rush the moment he steps in.
Inside-EV Silence Beat
Dashboard. Presses start. Nothing. Soft laugh. The turning point.
Final Sunset Drive
EV5 + EV3 side by side. Golden hour. Non-negotiable.
Scene Breakdown
The Script Structure
Every scene connects to the next. Protect the sequence — the emotional logic of the story depends on it landing in order.
Scene Notes
Scene-by-Scene Producer Calls
1 · Morning Driveway Opener
Location clean before first frame. Jaguar staged, father in position, son's entrance path clear. Get master + coverage, then move.
2 · Petrol Pride / EV3 Reveal
EV3 held for the pan. Charging cable visible. Don't reveal it early in background frames.
3 · Quiet Shift Beat
Performance scene. Both talents settled before rolling. Protect takes for timing, pause, and the smile. This is tone — not just coverage.
4 · Memory Flash
Shoot as inserts only. Guiding hands, nervous laughter, smooth turn, road ahead. Grab what editorial needs and move.
5 · EV3 Invitation
The bridge into the turning point. Son opens the door. Father pauses. Exhales. Gets in. The pause is the scene.
6 · Inside the EV3
The emotional centerpiece. Quiet on set. Controlled reflections. Full time allocated. Do not squeeze this.
7 · EV3 Exit / EV5 Transition
Father steps out lighter. Keep it emotionally clean. Don't let it feel rushed or overly technical.
8 · Final Drive
Father in EV5, son in EV3, side by side, open road, golden light. If the day slips — cut extras, never cut this.
Time Management
Pace the Day Around the Light
The day has a natural rhythm. Move through it with intention — the sunset does not wait.
1
Early Morning
6:45 AM call. Driveway world. Petrol car staging. Open wides.
2
Mid-Morning
EV3 reveal. Quiet shift exchange. Tone established.
3
Late Morning / Midday
EV3 invitation. Interior scene. Emotional turning point. Full time.
4
Afternoon
EV5 transition. Social pickups. Detail inserts. Memory flash.
5
Golden Hour
Final road sequence. EV5 + EV3. Open road. Protected at all costs.
Logistics
Pre-Roll Checklist
Do not roll until every item below is confirmed. A clean setup protects the schedule and the story.
Cars + Set
  • Both cars cleaned and placed correctly
  • Charging cable visible and dressed
  • Driveway cleared of all clutter
  • Road route confirmed for final drive
Crew + Talent
  • Keys available and hero-ready
  • Wardrobe reviewed and approved
  • Talent briefed on emotional arc
  • Sound checked and cleared
  • Backup media and batteries in play
Priority Framework
If the Day Slips — Triage Here
1
2
3
4
5
1
Sunset Drive
Never cut.
2
Interior EV3 Scene
Full time. No compromise.
3
All Priority 1 Beats
Script structure. Campaign spine.
4
Priority 2 Support Shots
Compress but don't skip.
5
Priority 3 Extras
First to cut when time is short.
The pyramid is the rule. When pressure builds, work from the bottom up — never from the top down.
The Emotional Brief
What the Audience Should Feel
Keep this on the wall. Every decision on set should serve these four truths.
Dad Loves Driving
This is not a story about giving something up. It's a story about a man who was born behind the wheel.
Son Learned From Him
The son's confidence with the EV traces back to his father. The love of the road is inherited.
The EV3 Changes Dad
The silence, the glide, the soft laugh. The EV3 doesn't threaten his identity — it expands it.
The EV5 Is His Future
By the final drive, he's ready. The EV5 is not a compromise. It's the next chapter he's choosing.
One Message. All Day.
Hero story first. Reels second. Sunset protected.
Keep every department aligned to this. When decisions come up — and they will — this is the filter. Use it without hesitation.
Main Base
Driveway · House Exterior
Heartland Homes, Santa Cruz
Second Setup
Road Route
Final Drive Sequence
Call Time
6:45 AM
No exceptions