Optional Add-Ons
Expand and enhance the Tobago Content Suite with strategic add-ons designed to extend campaign longevity and amplify brand reach across multiple platforms.
These optional upgrades transform the core production into a comprehensive content ecosystem—perfectly tailored for social media engagement, digital marketing campaigns, fleet promotion, and visitor experience enhancement. Each add-on builds on SIXT's brand foundation while creating fresh touchpoints with your target audience throughout their customer journey.
Additional Talking-Head Videos
Extend SIXT's messaging with targeted communication pieces that follow the same clean, confident visual style as the core series—expanding your brand's messaging toolkit with focused customer education content.
Extra Talking Video – Single Focus
Strategic Topics:
  • "Why Book in Advance?"
  • "Business Travellers & Corporate Accounts"
  • "Local Tobago Partnerships"
Deliverables: 1 × 20–30s video (16:9) plus vertical version (9:16)
Investment: TTD $3,000
Talking Video Bundle – 3 Videos
Transform the series into a full communication suite perfect for social media education, website FAQs, paid retargeting campaigns, and customer onboarding screens.
Deliverables: 3 × 20–30s videos with vertical versions, unified styling, and branded subtitles
Investment: TTD $8,000
Fleet Spotlight Mini-Films
Beautiful short films highlighting individual vehicle categories that help customers choose the right vehicle by emphasizing comfort, interior quality, and lifestyle match—perfect for social campaigns and the SIXT Tobago website.
Single Fleet Spotlight
Focus Options:
  • SUV Class
  • Executive Class
  • Compact Class
Deliverables: 1 × 20–30s fleet film (16:9) with optional vertical version
Investment: TTD $4,000
Fleet Film Series – 3 Vehicles
Strategic Examples:
  • "Perfect for Families" (SUVs)
  • "Perfect for Business Travel" (Executive Sedans)
  • "Perfect for Adventure" (Compact/Sport Models)
Deliverables: 3 × 20–30s films in 16:9 + 9:16 formats, ideal for ads, website, and fleet promotion
Investment: TTD $10,000
"Driving Tobago" Tips Series
High-value, saveable vertical content that positions SIXT Tobago as a trusted local guide—not just a rental provider. This strategic content builds brand authority while providing genuine visitor value.
1
Coastal Routes & Scenic Drives
Best coastal routes to explore and hidden gems along the way
2
Must-See Destinations
Must-see spots for first-time visitors with insider timing tips
3
Smart Parking Solutions
Practical parking tips in Crown Point and Scarborough
4
Safety & Road Awareness
Essential safety guidance and road awareness for international visitors
5
Optimal Timing Guide
Ideal times to visit key locations throughout the day and season

Deliverables: 3 × 15–25s vertical videos optimized for TikTok, Instagram Reels, and YouTube Shorts with clear on-screen text and branded look
Investment: TTD $7,500
Photography Add-On
A comprehensive still-photo collection to complement the video suite—providing essential visual assets across every customer touchpoint and marketing channel.
Website & Digital Platforms
Hero images, booking platform listings, and social media campaigns that capture attention and drive conversions
Press & Media Relations
Professional press releases and media kit imagery showcasing SIXT's premium fleet and Tobago presence
Airport & Physical Branding
Airport desk branding, signage, and point-of-sale materials that reinforce brand professionalism

What's Included
Full-day photography session delivering 25–40 professionally retouched images
Investment: TTD $5,000
  • Fleet hero shots with premium vehicle styling
  • Lifestyle moments showcasing customer experience
  • Scenic Tobago integration with vehicle placement
  • Brand-focused imagery aligned with SIXT global standards
How These Add-Ons Strengthen the Campaign
More Visibility
SIXT receives a broader spread of content designed to run for months, not weeks—maximizing production value and extending campaign longevity across multiple channels.
More Depth
Talking videos and fleet films help explain services clearly, address customer questions proactively, and directly influence booking decisions through educational content.
More Versatility
Perfect for digital ads, airport screens, TikTok/Reels, website banners, retargeting sequences, and customer touchpoints throughout the entire journey.
More Brand Authority
SIXT appears modern, consistent, and content-rich—fully aligned with global brand standards while establishing local market leadership in Tobago.