A premium, modern, international-standard hero piece introducing SIXT's arrival in Tobago. 30–45 seconds of cinematic storytelling designed to inspire freedom and effortless exploration.
The Hero Launch Film immediately associates SIXT Tobago with freedom, modernity, and effortless travel. Using atmospheric visuals, cinematic movement, and the natural beauty of Tobago, the film creates a sense of ease and aspiration without relying on heavy dialogue or character-driven storytelling.
This is premium mobility reimagined—where SIXT's signature black and orange contrast comes alive through thoughtful framing, reflections, and subtle visual elements. The experience, the car, and Tobago unite in a seamless journey presented with polish and sophistication.
Clean Premium
Elevated visual language that speaks to discerning travelers
Warm Contemporary
Modern aesthetics balanced with Caribbean authenticity
Travel-Inspired
Aspirational storytelling rooted in the joy of exploration
Story & Flow
The hero film unfolds in four distinct movements, each crafted to build emotional resonance and visual momentum. From the first frame to the final brand resolve, every moment serves the narrative of seamless, premium island travel.
1
Arrival
The sense of beginning a new journey in Tobago—warm light, clean visuals, gentle anticipation. This opening establishes place, purpose, and the promise of something exceptional.
2
The Drive
A fluid series of dynamic driving visuals capturing coastline, curves, palms, and open road. Movement becomes the language of freedom and discovery.
3
Freedom in Tobago
A blend of scenic atmosphere and expressive moments—the island as seen through the lens of premium mobility. Tobago reveals itself as both destination and experience.
4
Brand Close
A clean, confident, minimalist SIXT Tobago resolve that anchors the entire journey with clarity and strength.
The Journey Begins Here
Where premium mobility meets island paradise—every frame tells the story of effortless exploration and modern travel reimagined.
Shot List: Arrival
5–7 Seconds
Setting the Stage
The opening sequence establishes context with warmth and precision. A wide establishing drone or tripod shot of ANR Robinson Airport grounds the viewer in place, followed by an intimate close-up of the SIXT sign near the pickup point—a visual handshake that says "we're here."
Keys are handed over in an elegant, intentional close-up that captures the moment of beginning. A slow tilt or slide reveals the car body as natural sunlight washes across its form, creating reflections that hint at the journey ahead.
Emotion: Beginning. Ease. Warm welcome.
Shot List: Vehicle Reveal & Interior
8–10 Seconds
Hero Profile
Side shot capturing vehicle form with subtle reflections of sky and palms
Light & Entry
Door opens from inside as sunlight drops across the seats
Touch Points
Hand settles on the steering wheel—automotive detail and quality
Dashboard Movement
Ignition, clean interface, interior lines—the engine-ready moment
This sequence celebrates craftsmanship and comfort. Each shot reveals layers of quality—from the hero-side profile capturing reflections, to the intimate moment when a hand settles on the wheel. The dashboard comes alive with clean interfaces and elegant lines, building to the subtle movement into drive.
Emotion: Comfort. Quality. Quiet confidence.
Shot List: Driving Sequences
12–15 Seconds
The heart of the film lives in motion. These sequences capture the pure essence of driving freedom—the rhythm of the road, the sweep of the coast, the interplay of light and landscape. Each shot is designed to immerse the viewer in the experience of effortless island exploration.
1
Coastal POV
Forward-moving shot along the coastline, where road meets sea
2
Side Tracking
Smooth lateral motion capturing the vehicle in its element
3
Aerial Sweep
Drone pass above or beside, revealing scale and setting
The vehicle parked at a scenic lookout, ocean stretching beyond—a moment of arrival and pause. A quick door-close captures the ocean breeze moving through fabric or plants, grounding the scene in sensory detail.
The drone pulls up, revealing both car and Tobago landscape in a single, sweeping frame that speaks to escape, beauty, and endless exploration.
Emotion: Escape. Beauty. Exploration.
Brand Resolve
3–4 Seconds
A clean, beautifully composed static hero shot of the car—the visual signature that will define the brand in market. The frame fades to reveal the signature graphic: SIXT TOBAGO / Drive Your Adventure.
This closing beat delivers strength, clarity, and a sense of confident arrival that lingers long after the film ends.
Emotion: Strength. Clarity. Arrival.
Locations
The film's visuals are built around clean, recognizable, aspirational Tobago imagery. These locations anchor SIXT's presence in Tobago and place the brand within the island's most desirable visual territory—where natural beauty meets accessible luxury.
ANR Robinson Airport
The gateway—establishing context and grounding the journey in a recognizable point of arrival.
Pigeon Point Road
Iconic coastline that defines Caribbean beauty—the perfect canvas for movement and light.
Store Bay / Milford Road
Clear open driving lines that showcase the pleasure of the drive itself—uninterrupted freedom.
Mt. Irvine Coastal Route
Palms, light, and perfect road texture—where natural elements frame the vehicle in motion.
Scenic Viewpoint
The final atmosphere shot location—sunset optional, impact guaranteed.
Visual Language
Every visual choice reinforces SIXT's premium positioning while honoring Tobago's natural character. The language is intentional, modern, and rooted in automotive storytelling that feels both global and authentic to place.
Lighting
Warm, natural Caribbean sunlight
Backlight for rim highlights
Soft interior exposures revealing luxury texture
Framing & Movement
Slow controlled sliders
Smooth automotive motion shots
Aerial sweeps and interior macro details
Music Direction
Modern travel-inspired track
Light rhythmic pulse with warm uplift
Clean, minimal, sophisticated
Color Palette
SIXT orange accents
Deep blacks
Warm gold
Caribbean blues and greens
Typography
Minimal, international-style SIXT brand typeface. Only essential lines: SIXT TOBAGO / Drive Your Adventure.
Deliverables for This Film
A complete suite of assets designed for maximum flexibility across platforms and use cases. Each format is optimized for its intended channel while maintaining visual consistency and brand integrity.
1
Hero Film
1 × 30–45 sec Hero Film (16:9 aspect ratio)
The flagship piece—premium, cinematic, built for launch announcements, paid social, website hero placement, and long-term brand use.
2
Vertical Teaser
1 × 9:16 Vertical Teaser Cut
Optimized for Instagram Stories, TikTok, and mobile-first social platforms where speed and impact matter most.
3
Square Social Version
1 × Square (1:1) Social Version
Perfect for feed posts across Instagram, Facebook, and LinkedIn—versatile, attention-grabbing, platform-optimized.
4
Cutaway Assets
Plus cutaway assets for use across other films and reels
Individual shots and sequences that can be repurposed for additional content, extending the value of every production day.
Why This Approach Works Perfectly for SIXT
This treatment represents the ideal intersection of brand strategy and creative execution. By focusing on premium brand perception through clean, international-style visual identity, the film positions SIXT Tobago as a modern mobility leader from frame one.
The approach requires no reliance on actors or dialogue—instead, Tobago itself becomes a natural character in the film, delivering a cinematic, travel-forward message that aligns perfectly with global SIXT storytelling.
The result is a versatile, timeless asset ideal for launch announcements, paid social campaigns, and long-term brand building—a hero film that works as hard as the SIXT brand itself.